Marketing Analyst
Company: VirtualVocations
Location: Fort Wayne
Posted on: February 4, 2025
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Job Description:
A company is looking for a Marketing Analyst to support their
Digital Marketing Team with a focus on website performance and
analytics.
Key Responsibilities
Serve as the organization's Google Analytics 4 (GA4) expert and
ensure best practices in setup and implementation
Create interactive dashboards and reports using Tableau and GA4 for
various business audiences
Conduct deep-dive analyses on complex data sets and support website
testing initiatives to optimize user experiences
Required Qualifications
Bachelor's degree
Professional experience with Google Analytics 4 (GA4) reporting and
tagging
Advanced proficiency in Microsoft Excel
Experience with VBA in Excel and familiarity with SQL
programming
Experience with Google BigQuery and Tableau is preferred
Keywords: VirtualVocations, Kokomo , Marketing Analyst, Advertising , Fort Wayne, Indiana
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