Vice President of Marketing

Company: The Buckle, Inc.
Location: Fort Wayne
Posted on: February 1, 2025

Job Description:

Buckle is a specialty fashion retailer with approximately 8,000 Teammates located in over 440 stores in 42 states as well as the Corporate Office located in Kearney, Nebraska. Our mission is to create the most enjoyable shopping experience possible for our guests. We are seeking a results-oriented Vice President of Marketing to lead our marketing team and drive continued growth of our brand. The Vice President of Marketing is responsible for developing and implementing marketing strategies that enhance brand awareness and engagement, generate increased demand, and deepen guest loyalty. The Vice President of Marketing fulfills Buckle's mission statement by performing job duties with a high level of customer service, contributing to a positive team spirit, and working closely with the senior leadership team to align marketing strategies with overall business objectives to ensure continued success.Essential Duties and Responsibilities
This description intends to describe the general nature and level of work performed by Teammates assigned to this job. It is not intended to include all duties, responsibilities, and qualifications. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Create and implement comprehensive marketing plans and strategies that align with Buckle's brand, goals, and objectives.
• Build the organization's strategic marketing capacity by segment and audience to ensure robust micro-strategies by target persona, as supported by data analysis and stakeholder feedback.
• Develop and manage the marketing budget, leveraging financial acumen and strategic insights to optimize resource allocation, maximize return on investment, and deliver cost-effective marketing campaigns.
• Implement a robust system for measuring and analyzing key performance indicators, facilitating data-driven decision-making and continuous improvement. Develop comprehensive dashboards and reporting frameworks to track the effectiveness of marketing initiatives, monitor guest engagement, and ensure alignment with business objectives.
• Identify market opportunities and design digital marketing strategies to enhance market share and drive sales growth.
• Leverage guest and stakeholder insights to refine marketing strategies and optimize campaign performance.
• Collaborate with key stakeholders in the development and ongoing maturity of the Company's brand identity in the market. Develop complementary guest personas to align with the Company's product purchase and design efforts.
• Develop and execute overall digital promotional marketing strategy, including SEO, SEM, Social, and Affiliate Marketing to the extent applicable. Explore new channels and strategies as appropriate to enhance the Company's total marketing approach.
• Inspire and empower a high-performing team of marketing professionals as their leader, driving them to achieve exceptional results.
• Cultivate a culture of growth and foster professional development within Marketing, providing mentorship and guidance to nurture Teammates' skills and expertise. Champion succession planning initiatives to identify and develop future leaders, ensuring a continuous pipeline of marketing talent to drive the Company's long-term success.
• Foster a culture of innovation and experimentation, encouraging the exploration of new marketing channels, technologies, and strategies to drive continuous improvement and stay ahead of the curve.
• Promote continuous cross-departmental collaboration by actively engaging with sales, merchandising, IT, and other key stakeholders, enabling effective communication and unified strategies to drive the Company's overall success.
• Stay current with the latest marketing trends and technologies and provide thought leadership to the organization.Design & Trend Leadership
  • Lead the development of compelling and impactful creative content, ensuring brand consistency and resonance with target audiences. Collaborate with merchandising teams to develop and articulate private brand stories.
  • Conduct market research and collaborate with key stakeholders to gather valuable insights and identify market trends to inform strategic planning processes.
  • Collaborate with ecommerce development and UI/UX design teams to ensure seamless and user-friendly digital experiences, driving optimal engagement and conversion rates across various digital platforms and touchpoints.Supervisory ResponsibilitiesDirectly supervises Teammates in the Marketing Department. Responsible for the overall direction of entire Marketing team. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, training, and coaching Teammates; planning, assigning, and directing work; appraising performance; rewarding and disciplining Teammates; addressing complaints and resolving problems.Education and/or Experience
    • BS/BA in Marketing, Business Administration, or a related field.
    • At least ten years of progressive marketing experience required, with previous senior leadership experience preferred.
    • At least ten years of ecommerce sales and website management experience preferred.
    • Previous managerial and people leadership responsibilities required.
    • Experience in fashion retail, consumer products, or a related industry is highly preferred.
    • Extensive experience in brand management and developing business driving marketing plans and brand building programs.
    • Experience in leveraging data analytics and customer insights to inform marketing decisions and optimize campaign performance.
    • Highly detail-oriented and well organized, able to effectively manage multiple competing priorities in a dynamic environment.
    • Excellent written and verbal communication skills, with the ability to articulate complex marketing concepts and strategies to diverse stakeholders.
    • Exceptional leadership and team management skills, with proven ability to motivate and develop high-performing marketing teams.
    • Strong understanding of ecommerce and digital marketing best practices, including SEO, SEM, social media advertising, and email marketing.
    • Strategic thinking and analytical skills with the ability to translate data into insights and actions.
    • Knowledge of marketing compliance standards and regulations to ensure marketing activities align with legal and ethical guidelines.Physical DemandsThe physical demands described here are representative of those that must be met by a Teammate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.While performing the duties of this Job, the Teammate is regularly required to sit; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The Teammate is occasionally required to stand and walk. The Teammate must occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.While performing the duties of this job, the Teammate regularly works in an office setting. The noise level in the work environment is usually moderate.Buckle is committed to hiring and developing the most qualified Teammates from the available workforce in the communities we serve.Equal employment opportunity has been, and will continue to be, a fundamental principle at Buckle, where employment is based upon personal capabilities and qualifications without discrimination and retaliation because of veteran status, uniformed service member status, race, color, national origin or ancestry, creed, religion, sex, sexual orientation, gender identity or expression, age, pregnancy (including childbirth, lactation, and related medical conditions), national origin or ancestry, physical or mental disability, genetic information (including characteristics and testing), or any other protected characteristic as established by applicable local, state, or federal law. For state specific information, refer to the Teammate Center.
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Keywords: The Buckle, Inc., Kokomo , Vice President of Marketing, Executive , Fort Wayne, Indiana